Analyses and insights
A handful of articles per month, on what is said about exposed organisations and who speaks on their behalf. Each analysis starts with a dated source that you can verify, and the key figure is in the title.
By Xavier Degraux, consultant and trainer in digital marketing and social networks, former economic journalist, lecturer at the University
A B2B event is not a date, it is a cycle of about six months. Four stages, eight mouths, a distribution matrix, a backward plan from D-90 to D+180 and five defensible indicators in management committee meetings, with dated sources and what they do not allow to conclude.
On 8 September 2026, a US federal judge dismissed two users who accused LinkedIn of scanning their browser extensions. The decision does not settle the legality of the practice, and the issue for an organisation lies elsewhere: what these extensions do on the accounts that speak on its behalf.
Job Match is active in French on Belgian accounts, and no press release announced it: the launch on 10 September 2026 concerned only the French market. Ten questions about what the score measures, where LinkedIn's six figures come from, and what GDPR, the AI Act and Belgian law already require of an employer.
An AI charter does not list the permitted tools. It shifts the decision-making point. The five-step method, the obligation of 2 August 2026, and what a charter does not resolve.
On 2 September 2026, LinkedIn published a study on Generation Z and its weight in B2B purchasing decisions. Sixteen figures, plus one internal data point. What they say, who responded to what, and what remains once they are brought back to the Belgian market.
I optimised this article with AI LinkedIn published its transparency report for the first half of 2026 as part of
On 24 August 2026, LinkedIn published the mechanism that decides which profiles you are recommended to follow. It starts with the text of the profiles, assembled into a sentence and then encoded by a language model. The 'About' section is the main entry point; your posts do not yet feed into it.
A headhunter who receives an executive mandate scans 5,000 to 10,000 LinkedIn profiles at 3 to 5 seconds each, opens 50 to 200, and approaches about fifty. What this process changes for a management committee, and not just for a career.